Brand and Communications Director

Director, Brand and Communications


Full-time, Exempt 

Dupont Circle/Washington, D.C. - Remote during pandemic

 

ABOUT DC ACTION 

At DC Action, we know the District’s young people can accomplish anything when they have a fair chance.

And we also know how much stands in their way -- particularly our young people most affected by poverty and racism. These are powerful injustices, and they must be met with an equally powerful response.

We’re uniting all those fighting on behalf of DC’s children and youth to pursue a single, shared vision for what it looks like to grow up in our city. Because, while childhood exists on a continuum from birth to adulthood, the systems, programs and organizations designed to support our children and youth are too often fragmented by age.

Together with our young people, parents and community partners, we’re advocating with one voice for public policies that support kids at every step from early childhood to early adulthood. We are stronger, louder and more effective together. And, whether we are focused on helping a toddler learn her letters or a young man pursue his professional passion, we share one goal: that all of DC’s children and youth grow up safe, resilient, powerful, and heard.

Please visit Our Policy Priorities to learn more about our work, values and impact. 

 

THE ROLE 

DC Action is seeking a full-time Brand and Communications Director to lead a team of communications and marketing professionals to extend the reach, influence, and impact of DC Action and its signature coalitions and initiatives. The ideal candidate will experience in harnessing the power of narrative to advance racial equity and justice. The Director of Brand and Communications reports to DC Action’s Executive Director.

 

YOUR DAY-TO-DAY ACTIVITIES... 

  • Brand Management: Accountable for working closely with the Executive Director on shaping DC Action’s Brand to achieve our impact, fundraising and positioning goals across our publications and communications platforms, television, radio, print, digital assets, events, and other communications, including the brand positioning of signature coalitions and initiatives, some with their own distinct brand and voice.

 

  • Drive Vision: With an entrepreneurial spirit, translate strategies into clear objectives, action plans, and measurements. Effectively lead through change creating a climate in which others feel connected to the brand strategy.

 

  • Media Relations: Define media goals and targets for proactive outreach (announcements, reports, advocacy tactics, etc.) and reactive activities (responding to reporter inquiries, emerging issues, legislative developments, etc.). Cultivate relationships with media to help position DC Action as a go-to resource. Facilitate and garner earned media, including targeted media lists, story angles, and supporting media materials. Draft and edit op-eds for placement in traditional and online outlets.

 

  • Supervise and Lead Communications Staff and Contractors: Responsible for managing the Digital Organizer, the Under 3 DC Senior Communications Manager and their work plans by fostering a culture that supports growth and creativity while requiring excellence and accountability. Effectively manage and direct the work of communications contractors such as writers, printers, web consultants, graphic designers, photographers, videographers, and marketing firms. 

 

  • Relationship Management: With several signature campaigns, initiatives and funding partners, coordination and information dissemination is critical. This will include leading regular communications calls with partners, working directly with subject matter experts, and managing the review process for all public materials.

 

  • Collaborate with internal and external teams to develop and support spokespersons. Centering the voices of families in our work reflects our values, and our theory of change. 


QUALIFICATIONS 

The most competitive candidates will possess the following skills and experiences: 

  • At least 12 years of experience in brand management, advocacy communications, and leading teams with relevant experience in media relations, and multi-media digital communications.

 

  • Passion for children and young people with a knowledge of national and local policymaking.

 

 

  • Strong presentation skills with the ability to communicate effectively in written and oral communications. 

 

  • Strong project management skills with the ability to juggle multiple priorities, take initiative, and thrive in a fast-paced environment. You empower others to act and hold yourself and others accountable. You are comfortable working independently and as part of a team and recognize that work sometimes happens outside of routine business hours.

 

  • Existing English and Spanish communications network in the DC media market preferred. Understanding of and existing connections with key media outlets that would support and provide exposure for DC Action.

 

  • Strong interpersonal and communication skills. Able to initiate and build relationships with diverse stakeholders and communicate effectively in-person and in writing. 

 

  • Great sense of humor. Complement rigor and high standards with an ability to encourage fun and laughter in a team environment. 

 

  • Flexibility. Ability to pivot and re-prioritize as strategies shift or evolve. 

 

  • In it for the long haul. Not just looking for a one year engagement, but have a long-term vision for DC Action’s external positioning and looking to stay for a few years to see the fruits of your labor. 

 

COMPENSATION 

The compensation for this position is competitive and commensurate with qualifications and experience. DC Action offers a generous benefit package, a great team, and a working environment committed to fostering staff growth and leadership. 

 

HOW TO APPLY 

To apply, please complete the Brand and Communications Director Job Application by March 31, 2021.

This announcement will remain posted until the position is filled. No phone calls please. 

DC Action recognizes and honors diversity in race, ethnicity, culture, age, abilities, gender, sexual orientation, and places where people live. We seek to reflect this diversity in all aspects of our work, including the composition of our board, staff, and volunteers. Further, DC Action seeks to be a multicultural and culturally competent organization that works for equity among all people. We strongly encourage applications from people of color, immigrants, refugees, women, people with disabilities, members of the LGBTQ community and other underrepresented and historically marginalized groups. 

Please note that only those individuals whose qualifications match the current needs of this position will be considered applicants and will receive responses from DC Action.